HOW TO BE A TRENDSCOUT
Our worldwide trend scouting network supplies 1500 suggestions
from blogs, forums, magazines and newspapers to our analysts every month using the Trendchecker,
which is an online tool developed for researchers. It provides a professional and easy
to use platform for submitting new findings and keeping track of your suggestions.
The TRENDONE innovation analysts then evaluate the suggestions
and identify the most relevant 250 micro-trends, by interpreting and
clustering
them into topics as the first signs of major currents.
All scouts working with us constantly scan blogs, forums, magazines and
newspapers for relevant topics and best practice innovations in order to submit
micro-trends.
As a Scout you can also join the Special Research Team. These
research requests are always based on custom research briefings by our clients,
with different research criteria from our general approach. Those special micro-trends
will be published in chosen trend studies or tailored customer and industry
reports.
WHAT ARE WE LOOKING FOR?
WEAK SIGNALS AS INDICATORS FOR THE FUTURE
As a part of this worldwide team of researches you constantly report back to
us on innovative products, new technologies and inspiring marketing
campaigns and business models which could have a high influence on the
future. These micro-trends do not only offer highly useful information on developments in
different fields, but are also a rich source of inspiration for our clients in creating
their own ideas and innovations.
For individual customer projects we also put together a dedicated
scouting team to search for suitable innovations and micro-trends according to
customer needs (global or specific regions, industry specific or cross-industry, stage of
development among other things). Each research project is divided into a pre-research phase,
in which we establish the briefing and search fields with you, and several other phases
according to the needed scope of research.
HOW DO WE IDENTIFY MICRO-TRENDS?
Each micro-trend has to meet four requirements:
- New
It is essential for the trend to feature a previously
unknown element, in the form of an innovation or a significant
enhancement.
- Intelligent
This criterion examines how much depth the particular trend has
and what separates it from merely well-presented ideas and gadgets.
- Leading performer
To be considered a trend, an innovation must have the potential
for mass implementation and be able to adapt to other industries.
- Structure-changing
The trend should be capable of making fundamental changes to
the way we live.
WHAT WILL I RECEIVE?
Every published micro-trend will be rewarded
by the individually stated monetary bonus which you will find detailed in the
research briefing.
You will constantly get an insight
into the most relevant research topics of the future!
You will also stay in close contact with our talent managers and
innovation analysts who will constantly be your sparring partners.
You will have the chance to develop into a Research Professional which will be
honored by certificates.
HOW CAN I BECOME A PART OF THE NETWORK?
We are happy that you are interested to join our team! In order to submit
micro-trends
via the Trendchecker, you will have to apply for an account. This is how it works:
- Step 1:
Scroll down this page, complete our
copytest
and apply as a trendscout.
- Step 2:
Your application will be carefully reviewed by our talent manager
Nicole Skwiercz and our experienced innovation analysts. You will soon receive
instructions to register an account, which will be personally approved and ready to
use
within at most a few days.
- Step 3:
Log into your profile!
In order to give you a first impression of what kind of trends we at TRENDONE
look for, you can refer to the example trends for each of our six main topics
here.
In addition to getting a general idea of what to look out for, you will also get an insight into how
our analysts are evaluating micro-trends.
The suggestions you send us should be related to any of these search fields:
- ONLINE
- MOBILE
- OUTDOOR & PROMOTION
- MEDIA
- TECHNOLOGY
- LIFESTYLE
WE ARE LOOKING FORWARD TO YOUR APPLICATION!
